OUR SERVICES > BRANDING
Branding
We work closely with you to define what makes your brand truly different — then bring it to life through strategic thinking and thoughtful design.
Our brand identity services give you the visual tools to express your brand confidently and consistently — from logos and typography to colours, imagery, and brand assets that make a lasting impression.
Alongside this, our brand strategy workshops offer a long-term, collaborative partnership. Together, we explore your brand’s purpose, position, and growth opportunities, creating actionable plans that align your business goals with creative direction.
Developing your Brand Identity
Discovery & Strategy
Through an in-depth workshop, we uncover what makes your brand truly unique and what resonates most with your audience. Together, we define who your customer is, as well as, your brand’s position, purpose, values, and personality, laying the strategic groundwork for everything that follows.
It’s your story — told with clarity, intention, and meaning.
Visual Identity
Your visual identity is the face of your brand — it’s how you show up, speak without words, and leave a lasting impression. We will craft a cohesive and distinctive look that reflects your brand’s personality and connects with your audience.
From bold rebrands to subtle refreshes, we develop visual systems that are both beautiful and functional.
What’s included:
✦ Logo design (primary, secondary & icons)
✦ Colour palette development
✦ Typography selection & hierarchy
✦ Brand imagery & art direction
✦ Graphic elements, illustrations & patterns
✦ Brand style guide for consistent use
Whether you’re launching a new business or evolving an existing one, we’ll make sure your brand feels aligned, polished, and unmistakably you.
Brand Voice
Your brand’s voice is how you sound — the tone, language, and personality behind every message you share. It’s not just what you say, but how you say it that builds trust, creates connection, and sets you apart.
We help define a clear, consistent brand voice that aligns with your values and speaks directly to your audience — whether you’re witty and bold, calm and confident, or anything in between.
What we define:
✦ Tone of voice
✦ Key messaging pillars
✦ Do’s and don’ts for communication
From social posts to website copy, your brand voice becomes the thread that ties everything together — creating a more recognisable, relatable brand experience across every touchpoint.
Business Assets
During our consultation, we’ll identify the brand assets you need to show up consistently and professionally — both online and in the real world. From stationery and business cards to social media templates, brochures or packaging, we support your brand in action.
What we can create:
✦ Stationery (business cards, letterheads, branded editable documents, leaflets etc.)
✦ Social media templates
✦ Professional product/service brochures
✦ Presentation & pitch deck design
✦ Icon sets & UI elements
✦ Packaging & labels
✦ Custom illustrations and brand graphics
Every asset is crafted to align with your visual identity and support a seamless, cohesive brand experience at every touchpoint.
Brand Guidelines
Consistency is key to building a recognisable and trusted brand. That’s why we create clear, practical brand guidelines — a go-to reference that ensures your visual and verbal identity stays cohesive across every platform and touchpoint.
Whether it’s your internal team, a future designer, or a new marketing partner, your brand guidelines make sure everyone speaks the same visual language.
What’s included:
✦ Brand Personality
✦ Logo usage & spacing
✦ Colour palette & codes
✦ Typography styles & hierarchy
✦ Brand voice & tone of communication
✦ Imagery, icons, and illustration guidance
✦ Examples of real-world application
Your brand, documented with care — so it stays consistent, confident, and unmistakably yours.
Brand Strategy: A Long-Term Vision
Creating a strong brand identity is just the beginning. At Bold Creative, we go a step further by offering ongoing brand strategy support through monthly workshops and consulting sessions. This service is designed for businesses that want to build a brand with intention, stay adaptable, and grow sustainably over time.
Think of us as your brand partner — here to guide you beyond visuals. Through regular strategy sessions, we work closely with you to:
Align your brand with your business goals
Refine customer journeys and touchpoints
Develop brand awareness campaigns
Plan content and messaging with clarity
Allocate budgets effectively and strategically
Identify growth opportunities and next steps
Create actionable plans that move your brand forward
This ongoing support ensures your business doesn’t just look good — it performs well and evolves with purpose.
HOW IT WORKS
Monthly strategy workshops (remote or in-person)
Collaborative sessions tailored to your goals
Follow-up action plans and guidance
Flexible, scalable support as your business evolves
💬 Ready to build a smarter, more intentional brand?
Let’s have a chat about what your brand needs now — and what it could become with the right strategy in place.
