Client: Park HR Recruitment
Industry: Recruitment (Office & HR Roles)
Website: www.parkhr.co.uk
Scope: Branding, Logo Refresh, Website Design & Development, Hosting
Platform: WordPress
🔍 Background
Park HR is a recruitment agency known for connecting exceptional candidates with leading employers across office and HR sectors. With a strong local reputation but no formal branding in place and a static HTML site, founder Richard Park approached Sylwia at Bold Creative for a full rebranding and website redesign. The goal? A fresh, professional digital presence that would resonate with their audience — 80% of whom are female — while maintaining familiarity with their existing brand.
🧠 Discovery & Strategy
We kicked things off with a strategy workshop to understand Park HR’s mission, audience, and differentiators. What stood out was Richard’s deep commitment to making recruitment more human — going beyond CVs to ensure true cultural and personality fit.
This insight shaped everything that followed.
✏️ Branding & Logo Refresh
Park HR had an existing logo, but it lacked clarity and versatility. Rather than starting from scratch, we modernised and refined the design, making sure it’s still recognisable by their existing clients:
- Improved legibility and structure
- Kept the core layout to maintain brand recognition
- Introduced a professional, approachable aesthetic tailored to a predominantly female audience
We also developed a full branding suite, including fonts, colours, and guidelines that reflected Park HR’s values of empathy, clarity, and connection.
🌐 Web Design & Development
The new site was built from the ground up on WordPress, giving Richard and his team control over content and updates.
Key improvements included:
- Mobile responsiveness for users on the go
- Clear targeted navigation: Candidates vs Employers
- Compelling CTAs: “Hire Talent” and “Find Opportunities”
- Speech bubble design elements to visually emphasise Park HR’s communication-first approach
- Hosting provided and fully managed by Bold Creative
Above all, the site was designed to be approachable, intuitive, and aligned with Park HR’s belief in making recruitment life-changing — not transactional, setting them as a trusted guide for anyone who is seeking new opportunity, or new talent to match their company culture.
✨ The Result
The new Park HR site is modern, accessible, and authentic. Feedback from both the client and users has been overwhelmingly positive. Park HR now has a visual identity and web presence that reflects the care, professionalism, and heart they bring to every placement.
“Working with Bold Creative was great. Sylwia’s process was thorough and she took great care in understanding my business before presenting her ideas on our branding, updated logo, and web design. We are super happy with the end results and have no hesitation in recommending Bold Creative!”
— Richard Park, Founder of Park HR
🚀 Ready to Elevate Your Brand?
If you’re looking for strategic branding and a website that truly speaks to your audience, let’s talk. At Bold Creative, we design with purpose — to connect, engage, and elevate your business to new heights.